A poetymology of grief

Did you know that the famous quote “Tis better to have loved and lost than never to have loved at all” is actually an extract from an epic poem about grief? Alfred, Lord Tennyson wrote In Memoriam over the course of 17 years following the sudden death of a close friend and it beautifully describes the experience of grief, from the initial sorrow to the eventual acceptance, in the years after a bereavement.

In praise of “Rang-tan”, a poem about palm oil

It’s that time of year again when retailers debut their Christmas adverts, and we tune in in our thousands to watch them. From sweetly sentimental to comically cheery, there’s something for everyone – but this year, one retailer’s Christmas advert campaigned for change and was subsequently “banned” from TV for being too political.

A poetymology of hope

It’s been said that a person needs three things in order to be happy: someone to love, something to do, and something to hope for. Since I’ve already blogged about love and work, I think it’s about time I wrote something about hope.

A poetymology of beauty

I recently shared a guest post by Leanne Moden about body image, and it got me thinking about my own feelings on the subject – specifically about how today’s teenagers are exposed to so many more unrealistic images of beauty than I had to deal with when I was growing up in the mid-nineties (i.e. when the internet and mobile phones were in their infancy and social media was just a twinkle in Mark Zuckerberg’s eye).

My favourite poetry books

It’s often been said that in order to write, you first have to read – to consume the work of others, discover the type of writing you enjoy and develop your own distinctive style. For this reason, I collect poetry books; from petite pamphlets to heavy hardbacks, by poets past and present, I love them all and return to them again and again.

Poetry in advertising: 7 companies that do it well (and one that doesn’t)

I’ve noticed that an increasing number of companies are using poetry to cut through the noise of TV advertising and capture viewers’ attention. It’s a smart move because one of the purposes of advertising is to make the target audience remember the product or service, and what could be more memorable than using a powerful spoken word piece instead of predictable promotional speak?