From Apple to Zalando, these brands have used original poems and old favourites to get their messages across; can you spot the work of Dylan Thomas, E.E. Cummings, John Keats, Maya Angelou, Rudyard Kipling, Walt Whitman and William Ernest Henley in the mix?
Poetry is everywhere; you just need to pay attention and stop to appreciate art when you encounter it. Here are some more examples of poetry in unexpected places that I’ve discovered since my last post.
I have a confession to make – I’m not sure how I feel about Christmas any more. It’s a great excuse to have a break from work, spend time with loved ones and indulge in festive treats but the older I get, the more I’m starting to question whether I’m just going through the motions of celebrating this cultural holiday.
It’s that time of year again when retailers debut their Christmas adverts, and we tune in in our thousands to watch them. From sweetly sentimental to comically cheery, there’s something for everyone – but this year, one retailer’s Christmas advert campaigned for change and was subsequently “banned” from TV for being too political.
I am 11 years old when I first see my name in print. The poem is called My Dog and has been selected for inclusion in an anthology called Paws for Thought, published by Arrival Press in 1994. It is a collection of poems by dog owners about their beloved pets…
A couple of months ago, I blogged about the increasing number of companies using poetry in their advertising campaigns; since then, I’ve spotted more and more examples cropping up (once you see one, you start to see them everywhere!).
It’s often been said that in order to write, you first have to read – to consume the work of others, discover the type of writing you enjoy and develop your own distinctive style. For this reason, I collect poetry books; from petite pamphlets to heavy hardbacks, by poets past and present, I love them all and return to them again and again.
I’ve noticed that an increasing number of companies are using poetry to cut through the noise of TV advertising and capture viewers’ attention. It’s a smart move because one of the purposes of advertising is to make the target audience remember the product or service, and what could be more memorable than using a powerful spoken word piece instead of predictable promotional speak?
Looking for things to do in Manchester, the 26th UNESCO City of Literature? Venture off the beaten path and discover inspiration in unexpected places with Poetymology’s guide to street poetry, featuring original works by poets from Manchester and beyond.
People think that bloggers simply sit in coffee shops, tap away on their laptops and wait for the opportunities to come rolling in, but the reality is that blogging is much harder work than most people realise. It takes strategy, planning and a lot of time to create and maintain a successful blog, and relatively few bloggers make a living from it – so why start a blog?