A poetymology of hope

It’s been said that a person needs three things in order to be happy: someone to love, something to do, and something to hope for. Since I’ve already blogged about love and work, I think it’s about time I wrote something about hope.

A poetymology of beauty

I recently shared a guest post by Leanne Moden about body image, and it got me thinking about my own feelings on the subject – specifically about how today’s teenagers are exposed to so many more unrealistic images of beauty than I had to deal with when I was growing up in the mid-nineties (i.e. when the internet and mobile phones were in their infancy and social media was just a twinkle in Mark Zuckerberg’s eye).

My favourite poetry books

It’s often been said that in order to write, you first have to read – to consume the work of others, discover the type of writing you enjoy and develop your own distinctive style. For this reason, I collect poetry books; from petite pamphlets to heavy hardbacks, by poets past and present, I love them all and return to them again and again.

Poetry in advertising: 7 companies that do it well (and one that doesn’t)

I’ve noticed that an increasing number of companies are using poetry to cut through the noise of TV advertising and capture viewers’ attention. It’s a smart move because one of the purposes of advertising is to make the target audience remember the product or service, and what could be more memorable than using a powerful spoken word piece instead of predictable promotional speak?

A poetymology of travel

I love travelling; what’s not to love about visiting different places, seeing the sights and experiencing new things? I can’t understand why some people choose to visit the same place year after year and spend most of their time on a sun lounger when there are so many other places in the world to explore. For me, travelling is about so much more than just getting some sun – it’s a way to immerse yourself in other cultures and broaden your mind.